StartMy vs MadeSimple
"Simplicity is in our name too."
myLO's Verdict
AI Analysis
AI Integration: We don't just form, we think.
The Insider Reality
""MadeSimple is the giant incumbent. They are solid, but generic. StartMy tailors the experience to your specific industry (e.g. Coffee Shop vs Tech).""
The Context
"Companies Made Simple" is the giant of the UK formation industry. They have registered millions of companies and are a trusted, reliable pair of hands. However, their scale means their service is highly generic. The process involves churning through standard forms.
The Why
StartMy brings "Context" to the formation process. We don't just ask "What is your company name?"; we ask "What does your business do?". Because our AI understands your answers, the dashboard you see after formation is totally different for a "Web Designer" vs a "Landscape Gardener". MadeSimple gives everyone the same dashboard. StartMy gives the Web Designer hosting tools and indemnity insurance suggestions, while giving the Gardener waste license applications and van lease deals.
The Verdict
MadeSimple provides a standard container for your business. StartMy builds a furnished home. We use AI to tailor the entire post-formation experience to your specific industry, saving you hours of research time.
Feature Showdown
Head to head