StartMy vs Traditional Accountant
"Stop paying £500 just to register."
myLO's Verdict
AI Analysis
Cost: We are ~90% cheaper for the exact same formation.
The Insider Reality
""Most accountants just outsource this to software like ours anyway and charge you a markup. Cut out the middleman for the formation, then hire them for tax later.""
The Context
For decades, the standard advice was "get an accountant to set up your limited company". High street accountants provide a valuable service for complicated tax planning and end-of-year accounts. However, paying their hourly rate for the administrative task of company formation is no longer necessary in the age of AI.
The Why
When you hire an accountant to form your company, you are paying for their time to perform data entry. They will ask you for your details, type them into a formation portal (often identical to ours), and charge you a premium for the privilege. Furthermore, the process often takes weeks of back-and-forth emails. StartMy gives you the same legal outcome—a registered Limited Company—instantly. You control the data, you start the process, and you get the certificate immediately. You also retain full ownership of your authentication codes, rather than having them locked away in an accountant's filing cabinet.
The Verdict
Save your accountant's fees for high-value advisory work like tax efficiency planning or VAT returns. For the foundation of your business, use StartMy to get set up quickly, cheaply, and correctly. You can always invite your accountant to your StartMy dashboard later.
Feature Showdown
Head to head